regional crm lead (north region)
Jul 20, 2026 · Wolt Greece
What you'll do
- Own development and execution of data-led customer-centric CRM initiatives
- Collaborate with local marketing teams to align roadmaps and priorities
- Develop and execute multi-channel CRM communication strategies
- Integrate CRM initiatives with broader marketing, product, and design roadmaps
- Drive campaign performance analytics and present insights to senior leadership
- Establish governance and quality assurance standards for communications
- Lead loyalty and CRM initiatives through cross-functional collaboration
- Identify and implement automation opportunities via customer journey mapping
- Mentor and provide strategic guidance to junior team members
Key requirements
- 7+ years' experience
- CRM strategy development and loyalty program management
- Multi-channel communication strategies including email and in-app messaging
- Data-driven decision-making and campaign performance analytics
- Customer journey mapping and automation implementation
- Cross-functional collaboration and leadership mentoring
- Communication and presentation skills
- Subscription program design and optimization
- Experience with CRM software tools such as Iterable, Braze, CleverTap, or Leanplum
- Innovation mindset
Benefits
- A key strategic role with regional scope and visibility.
- Lots of room to experiment, innovate, and own your roadmap.
- A strong learning environment with sharp and kind teammates.
- Competitive salary and benefits, plus stock options.
About the job
As the Regional CRM Lead, you will be instrumental in defining, developing, and executing our CRM strategy within our North region, including countries in the Nordics and the Baltics. You will lead the creation of innovative programs and propositions, driving customer lifetime value and retention through advanced CRM practices.
This role demands a highly strategic individual with a deep understanding of customer behaviour, data-driven decision-making, and a proven ability to lead cross-functional initiatives across diverse regions. The skill to connect CRM initiatives to real business impact is fundamental for succeeding in this role. The role will report directly to the Director of CRM
What you’ll be doing
Day-to-day in this role, you’ll:
Own the strategic development and execution of customer-centric initiatives, translating business objectives into actionable, data-led campaigns and customer journeys
Collaborate closely with local marketing teams and align on a combined roadmap and shared priorities
Develop and lead the execution of sophisticated, multi-channel CRM communication strategies across email, push notifications, in-app messaging, and emerging channels, optimizing for engagement, retention, and subscription growth.
Drive the strategic integration of CRM initiatives with broader marketing, product, and design roadmaps to create seamless and impactful customer experiences across all touchpoints
Drive campaign reporting and performance analytics, producing actionable insights and presenting strategic recommendations to senior leadership to inform roadmap prioritisation
Establish governance and quality assurance standards for all outbound communications to ensure compliance with industry regulations and adherence to brand tone and guidelines
Lead and orchestrate complex loyalty and CRM initiatives by effectively collaborating with and influencing diverse stakeholders across central and regional marketing, product, design, and the consumer business team
Identify and implement opportunities for automation, reducing manual tasks and increasing efficiency through advanced customer journey mapping and triggered workflows
Mentor and guide junior team members, providing strategic oversight, feedback, and development support
Our humble expectations
At least 7 years of progressive experience in loyalty program management, CRM strategy, or customer engagement roles, with a demonstrable track record of success in a senior capacity
Preferably working within B2C from a tech, e-commerce, or similar industry with at least 3 years of managerial experience
Strong leadership and influencing skills, with the ability to effectively collaborate with and inspire cross-functional teams in a global organization.
Proven experience in designing, launching, and optimizing complex, multi-channel subscription programs
Excellent communication and presentation skills, with the ability to articulate complex strategies to diverse audiences, including senior leadership
Demonstrated ability to drive innovation and adapt to a rapidly evolving technology landscape
Previous experience with Iterable/Braze/CleverTap/Leanplum is preferred
Previous experience in food delivery, on-demand delivery, or e-commerce is a strong plus
What we offer
This is a rare opportunity to step into a high-impact regional role at one of Europe’s most loved tech companies. As Regional CRM Lead, you'll shape the future of how we connect with our customers across diverse markets in Northern Europe. You’ll get to drive CRM innovation at scale, turning data into meaningful, personalised customer experiences.
You’ll work alongside talented marketing, product, and analytics teams across the region and globally—learning fast, building smart, and making a real business impact. If you're someone who thrives on autonomy, enjoys building from the ground up, and wants to help define CRM excellence at a regional level, this is the role for you
Here’s what you can expect:
A key strategic role with regional scope and visibility
Lots of room to experiment, innovate, and own your roadmap
A strong learning environment with sharp and kind teammates
The chance to build scalable, data-led CRM programs with real impact
The opportunity to work across 10+ diverse markets and customer segments
Competitive salary and benefits, plus stock options
A friendly, inclusive culture where people (and data!) come first
About the company
We’ve got an idea And it’s a big one
Anything in your city. Delivered to you within minutes. That’s where we’re heading, and we’d love you to help us get there!
A shopping mall at your fingertips
Think of it this way. It’s as if we’re building a shopping mall that fits in your hand. We started with the food court on the top floor, and over time we added groceries and other stores and boutiques.
If you build it, they will come
To pull this off we need glorious products. And that's exactly what we're determined to build. Our tech brings together our customers, courier partners and merchant partners in real time – calculating hundreds of millions of routes every day.
Getting the essentials right
Our story began in Helsinki – the capital of Finland. Low population density, no strong takeaway or delivery culture and high labor costs made it a tough nut to crack. And let’s be honest, the weather didn’t help. But it gave us a chance to focus on the essentials, like building our tech and making our operations as smooth as possible.
Customer experience comes first
From app design to dynamic discovery, our goal is always to offer the best experience. We’re humbled and proud to say our apps have the industry’s highest rating on the App Store (4.8) and Google Play (4.6)*. *Global average as of November 2023
Customer support with heart and soul
We know there are lots of moving parts with real-time deliveries. If something goes wrong, our support team is there to answer in the local language in under 2 minutes. These are real people, ready and waiting to help.
The right way to scale
From day one we built our tech with scaling in mind. This allows us to operate efficiently in small countries with a population of only one million – or in cities with just 10,000 people living in our delivery area.
About the company
We’ve got an idea And it’s a big one
Anything in your city. Delivered to you within minutes. That’s where we’re heading, and we’d love you to help us get there!
A shopping mall at your fingertips
Think of it this way. It’s as if we’re building a shopping mall that fits in your hand. We started with the food court on the top floor, and over time we added groceries and other stores and boutiques.
If you build it, they will come
To pull this off we need glorious products. And that's exactly what we're determined to build. Our tech brings together our customers, courier partners and merchant partners in real time – calculating hundreds of millions of routes every day.
Getting the essentials right
Our story began in Helsinki – the capital of Finland. Low population density, no strong takeaway or delivery culture and high labor costs made it a tough nut to crack. And let’s be honest, the weather didn’t help. But it gave us a chance to focus on the essentials, like building our tech and making our operations as smooth as possible.
Customer experience comes first
From app design to dynamic discovery, our goal is always to offer the best experience. We’re humbled and proud to say our apps have the industry’s highest rating on the App Store (4.8) and Google Play (4.6)*. *Global average as of November 2023
Customer support with heart and soul
We know there are lots of moving parts with real-time deliveries. If something goes wrong, our support team is there to answer in the local language in under 2 minutes. These are real people, ready and waiting to help.
The right way to scale
From day one we built our tech with scaling in mind. This allows us to operate efficiently in small countries with a population of only one million – or in cities with just 10,000 people living in our delivery area.