About the job
The Marketing Lead / Head of Marketing is a strategic role focused on commercial, brand, content and social media marketing for the country. Reporting to the Regional Director of Growth & Marketing, this individual will lead partnership relationships with merchants to develop co-marketing campaigns, execute social media campaigns together with local influencers, and create the content and assets needed for running local and hyper-local campaigns and initiatives, while ensuring that the country marketing adheres to global brand guidelines and is aligned with business objectives. This role involves understanding the growth levers for the country and investing where it makes the most sense, leveraging both local and global resources and channels, and optimizing for growth and efficiency.
Our humble expectations
Work closely with the Regional Campaign Planning team, as well as global marketing teams to ensure that the country marketing calendar aligns with global strategic initiatives
Form the marketing strategy for the country, taking into account OKRs and available budgets, and balancing local and global campaigns
Coordinate with local leadership and GMs, global marketing teams and commercial teams to align marketing strategies with overall business objectives
Identify and secure new partnerships, while nurturing existing relationships; participate in meetings with big accounts with the commercial team
Design and execute joint marketing campaigns with our partners to increase visibility and drive mutual growth
Execute social media campaigns by partnering with local influencers as well as with the Regional Brand team to ensure brand guidelines are enforced
Support Campaign Planning teams in city and area expansions
Oversee the creation of marketing materials and promotional content tailored for local campaigns
Lead a team of Marketing Managers/Specialists and support their development
On Site
Marketing
Permanent
Full Time
About the company
We’ve got an idea And it’s a big one
Anything in your city. Delivered to you within minutes. That’s where we’re heading, and we’d love you to help us get there!
A shopping mall at your fingertips
Think of it this way. It’s as if we’re building a shopping mall that fits in your hand. We started with the food court on the top floor, and over time we added groceries and other stores and boutiques.
If you build it, they will come
To pull this off we need glorious products. And that's exactly what we're determined to build. Our tech brings together our customers, courier partners and merchant partners in real time – calculating hundreds of millions of routes every day.
Getting the essentials right
Our story began in Helsinki – the capital of Finland. Low population density, no strong takeaway or delivery culture and high labor costs made it a tough nut to crack. And let’s be honest, the weather didn’t help. But it gave us a chance to focus on the essentials, like building our tech and making our operations as smooth as possible.
Customer experience comes first
From app design to dynamic discovery, our goal is always to offer the best experience. We’re humbled and proud to say our apps have the industry’s highest rating on the App Store (4.8) and Google Play (4.6)*. *Global average as of November 2023
Customer support with heart and soul
We know there are lots of moving parts with real-time deliveries. If something goes wrong, our support team is there to answer in the local language in under 2 minutes. These are real people, ready and waiting to help.
The right way to scale
From day one we built our tech with scaling in mind. This allows us to operate efficiently in small countries with a population of only one million – or in cities with just 10,000 people living in our delivery area.
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