crm specialist
Wolt Greece
Αθήνα
Αθήνα
Permanent
Πωλήσεις / Marketing / Εμπόριο Λιανικής
On Site
Full Time
About the job
The Regional CRM Specialist, reporting to the Regional CRM Manager, is responsible for execution and optimization of our customer communication efforts across the region. Your primary focus will be on utilizing a data-driven approach to enhance customer experiences, drive engagement, improve retention and maximize customer loyalty, through effective tailored communication. You will collaborate closely with cross-functional teams to implement CRM initiatives that align with business objectives and deliver measurable results.
What you'll be doing
- Manage the regional plan for customer communication and communication inventory including email/push/SMS and in-app messaging
- Understand the full range of communication, including global programs and local sends to our user bases.
- Segment customer databases based on demographics, behaviors, and purchase history to personalize communications and offers.
- Execute the regional communication plan, monitor feedback and opt-outs where needed.
- Monitor key performance indicators (KPIs) such as open rates, CTRs, conversion rates, and CLV to evaluate the effectiveness of CRM initiatives.
- Generate regular reports and dashboards to communicate insights and track progress towards CRM goals and objectives.
- Create a clear communication plan overview that is shareable with regional and global stakeholders.
- Collaborate with the global marketing automation team to align regional strategies with global standards.
Our humble expectations
- You have 2+ years of CRM/Lifecycle Marketing, retention marketing experience, or in a digital marketing/analytics function that uses email marketing, mobile marketing, and other owned channels is acceptable.
- You have experience using marketing automation tools or email marketing platforms EMS to personalise customer journeys (i.e Emarsys, Iterable, Sailthru, Salesforce, or Marketing Cloud)
- You have experience working with complex localised and regional marketing projects, coordinating logistics with many different international partners
- You have experience working with technical and business teams in different countries and time-zones.
- You have experience using marketing and product analytics tools
- You have experience with project management tools, (JIRA or similar) and the ability to use them for streamlined marketing operations and team collaboration
Next steps
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!
We will be reviewing applications on an on-going basis, so if this sounds like an opportunity you want to pursue, apply today!
Sector
Πωλήσεις / Marketing / Εμπόριο Λιανικής
Workplace Type
On Site
Employment Type
Permanent
Work Type
Full Time
About the company
We’ve got an idea And it’s a big one
Anything in your city. Delivered to you within minutes. That’s where we’re heading, and we’d love you to help us get there!
A shopping mall at your fingertips
Think of it this way. It’s as if we’re building a shopping mall that fits in your hand. We started with the food court on the top floor, and over time we added groceries and other stores and boutiques.
If you build it, they will come
To pull this off we need glorious products. And that's exactly what we're determined to build. Our tech brings together our customers, courier partners and merchant partners in real time – calculating hundreds of millions of routes every day.
Getting the essentials right
Our story began in Helsinki – the capital of Finland. Low population density, no strong takeaway or delivery culture and high labor costs made it a tough nut to crack. And let’s be honest, the weather didn’t help. But it gave us a chance to focus on the essentials, like building our tech and making our operations as smooth as possible.
Customer experience comes first
From app design to dynamic discovery, our goal is always to offer the best experience. We’re humbled and proud to say our apps have the industry’s highest rating on the App Store (4.8) and Google Play (4.6)*. *Global average as of November 2023
Customer support with heart and soul
We know there are lots of moving parts with real-time deliveries. If something goes wrong, our support team is there to answer in the local language in under 2 minutes. These are real people, ready and waiting to help.
The right way to scale
From day one we built our tech with scaling in mind. This allows us to operate efficiently in small countries with a population of only one million – or in cities with just 10,000 people living in our delivery area.
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