b2b marketing automation manager

Are you a seasoned expert in B2B Marketing Automation and have experience managing multi-country multi-touch campaigns? If you equally enjoy setting up and leveraging multiple platforms to solve data problems as you are figuring out new creative ways to engage users across the funnel - this might be an opportunity for you!

Role Background

Wolt is a Finnish technology company, and we’re best known for our food delivery platform. We’ve grown significantly in the last three years, expanding our operations from just four countries across the Nordics to 27 countries across Europe and Asia today. And we’re just getting started. 

Regardless of how fast we are growing, we strive for the best in the world in everything we do. That’s everything from product development to local country operations to developing engaging marketing campaigns for each of our 20+ markets. Now, we are searching for a Marketing Automation Manager to join our B2B Marketing team where your primary goal will be to take our CRM and email marketing strategies to a whole new level.

As a Marketing Automation Manager, you will focus on enabling and building automation globally for Wolt Merchants, Wolt for Work, and Wolt Drive prospects, users, and accounts. The main goal is to help local markets acquire, onboard, retain, and engage different partners across Wolt's B2B offerings.

You will partner with various global teams including product, analytics and egineering to develop our email marketing capabilities, making sure we have the right infrastructure and data setup to support marketing and business goals. You will also own conceptualizing, creating, running and improving best-in-class innovative automated campaigns.

Being part of the Global Marketing team, you will be responsible for creating a bridge with your local marketing teams to ensure that localisation is integrated into the campaigns.

We are looking for a motivated, innovative, analytical person with a passion for data AND marketing, and the soft skills to move mountains, to shape the way we use Marketing Automation for B2B at Wolt in the years to come.

Some of your core responsibilities in this role would include

• Own all automated campaigns across merchants, Wolt for Work and Wolt Drive - globally, ensuring they are implemented efficiently and with best practices built in. 
• Map, structure and lead data migration projects together with internal and external teams to make sure we have the best setup to support marketing automation at scale, globally.
• Continuously optimise and improve communications across email, push and in-app notifications.
• Work closely with product, legal and operations team internationally, across multiple business units to ensure we have the necessary data points and are aware of changes that will affect marketing automation campaigns.
• Set KPIs across all automations and develop monthly reports on activities and tests that can be presented to operational teams against these KPIs and wider company objectives.
• Coordinate all campaign-related activities with the responsible local stakeholders, e.g. planning, segmentation, localization, setup and campaign evaluation.
• Ideate, develop and build automated, multi-touch programs across the lifecycle from prospect to customer, to reduce manual effort. 
• Create A/B testing cycles to maximise campaign performance.

Qualities we’re looking for

• You have at least 4 years of experience working in marketing automation or marketing operations, preferably in a B2B Tech, SaaS, eCommerce or similar industries.
• An expert in email best practices for email creatives, templates, metrics and associated KPIs, segmentation, dynamic content, and testing methodologies.
• Strong technical understanding of data platforms, marketing software and CRM tools.
• Comfortable tackling data challenges with technical teams.
• Experienced at delivering automated lifecycle campaigns at scale across multiple countries.
• Has an understanding of acquisition funnels and how to build communications around different stages.
• Proven experience working across multiple business units with a variety of stakeholders.
• Strong analytical skills and confidence in working with data and engineering teams.
• Proven experience in delivering creative campaigns in a fast-paced environment.
• Experience in creating communication plans for different marketing channels.
• Eager to learn and thrives in a dynamic, constantly changing environment.
• B2B Marketing automation/operation experience - a must.
• Previous experience with Iterable/Braze/CleverTap/HubSpot is preferred.
• Previous experience in food delivery, on-demand delivery or e-commerce is a strong plus.

What you’ll get by joining us

• Chance to join the team at a pivotal time and be an active contributor in designing our internal communications strategy.
• Opportunity to work with an inspiring group of talented and ambitious Comms professionals, who also happen to be incredibly fun and nice people. 
• Lots of learning and growth opportunities.
• Competitive compensation.