crm & email marketing specialist
About the job
We see every new recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) supporting an open space culture to nurture knowledge sharing.
As a CRM & Email Marketing Specialist you will:
Oversee the full lifecycle of email campaigns, from strategic planning and automation workflows to final deployment and technical troubleshooting
Develop audience segmentation models based on behavioral data, predictive buying patterns, and lifecycle stages to deliver high-personalized content
Take full ownership of email KPIs and translate them into actionable insights to pivot strategies and maximize ROI
Be responsible for strategic copywriting and creating visual assets (graphics/layouts) to ensure high-impact storytelling and brand consistency
Design and manage an A/B and multivariate testing roadmap, constantly challenging the status quo to improve deliverability, engagement, and revenue
Act as the primary bridge between the customer’s marketing teams and developers to ensure brand consistency, seasonal relevance, and seamless technical integrations
Proactively identify untapped customer journey opportunities to drive traffic and scale revenue through automation and retention tactics
Serve as the internal subject matter expert on CRM trends, privacy regulations (GDPR), and emerging email marketing technologies
Job requirements
What you will bring:
Bachelor's Degree In Marketing, Graphic Design, or a related field
At least 2 years of hands-on experience in Email Marketing or CRM, preferably in a fast-paced agency or high-growth e-commerce environment
Proficiency in enterprise-level Email Marketing Providers (ContactPigeon, Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud etc) and a strong understanding of email deliverability protocols
A proven track record of using advanced analytics tools and performance reporting
Experience in creating high-performing creatives with design tools (e.g. Adobe Creative Suite, Canva)
Excellent conversion-oriented copywriting skills in both Greek and English
Ability to manage stakeholder expectations, and lead projects from conception to completion with minimal oversight
Benefits
Competitive salary
Hybrid working model
Private Medical and Life Insurance
Inspiring and challenging projects
Growth opportunities
Extensive education
Central offices
Bonus opportunities
About the company
We launched Relevance Digital Agency in 2013 with one goal in mind: to create a cutting-edge digital business & technology services provider and redefine the added value of performance marketing to a company’s growth and sustainability. Today, other than implementing the latest performance marketing techniques using custom technology our mission is to help our clients with their business by: (1) using Business Intelligence tools to integrate our clients’ properties with marketing tools for better attribution and automation, (2) analyzing data and helping them take well-informed business decisions. We have our finger on the pulse of digital transformation and are constantly investing in new technologies & capabilities. In the last year only, we have (1) expanded our development department, (2) institutionalized a Business Intelligence unit of experienced data scientists, (3) invested in people with deep industry expertise across verticals.
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crm & email marketing specialist
Relevance Digital Agency
Νομός Θεσσαλονίκης
Νομός Θεσσαλονίκης
Hybrid
Marketing
Permanent
Full Time
About the job
We see every new recruit as a next important building block for our company and search for well-rounded professionals with diverse backgrounds and an insatiable appetite for knowledge. Subsequently, we passionately invest in their skill-set development by: (1) providing a comprehensive product education orientation (2) setting performance related targets that impact their end of year salary increase, reinforcing at the same time meritocracy, (3) supporting an open space culture to nurture knowledge sharing.
As a CRM & Email Marketing Specialist you will:
Oversee the full lifecycle of email campaigns, from strategic planning and automation workflows to final deployment and technical troubleshooting
Develop audience segmentation models based on behavioral data, predictive buying patterns, and lifecycle stages to deliver high-personalized content
Take full ownership of email KPIs and translate them into actionable insights to pivot strategies and maximize ROI
Be responsible for strategic copywriting and creating visual assets (graphics/layouts) to ensure high-impact storytelling and brand consistency
Design and manage an A/B and multivariate testing roadmap, constantly challenging the status quo to improve deliverability, engagement, and revenue
Act as the primary bridge between the customer’s marketing teams and developers to ensure brand consistency, seasonal relevance, and seamless technical integrations
Proactively identify untapped customer journey opportunities to drive traffic and scale revenue through automation and retention tactics
Serve as the internal subject matter expert on CRM trends, privacy regulations (GDPR), and emerging email marketing technologies
Job requirements
What you will bring:
Bachelor's Degree In Marketing, Graphic Design, or a related field
At least 2 years of hands-on experience in Email Marketing or CRM, preferably in a fast-paced agency or high-growth e-commerce environment
Proficiency in enterprise-level Email Marketing Providers (ContactPigeon, Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud etc) and a strong understanding of email deliverability protocols
A proven track record of using advanced analytics tools and performance reporting
Experience in creating high-performing creatives with design tools (e.g. Adobe Creative Suite, Canva)
Excellent conversion-oriented copywriting skills in both Greek and English
Ability to manage stakeholder expectations, and lead projects from conception to completion with minimal oversight
Benefits
Competitive salary
Hybrid working model
Private Medical and Life Insurance
Inspiring and challenging projects
Growth opportunities
Extensive education
Central offices
Bonus opportunities
Hybrid
Marketing
Permanent
Full Time
About the company
We launched Relevance Digital Agency in 2013 with one goal in mind: to create a cutting-edge digital business & technology services provider and redefine the added value of performance marketing to a company’s growth and sustainability. Today, other than implementing the latest performance marketing techniques using custom technology our mission is to help our clients with their business by: (1) using Business Intelligence tools to integrate our clients’ properties with marketing tools for better attribution and automation, (2) analyzing data and helping them take well-informed business decisions. We have our finger on the pulse of digital transformation and are constantly investing in new technologies & capabilities. In the last year only, we have (1) expanded our development department, (2) institutionalized a Business Intelligence unit of experienced data scientists, (3) invested in people with deep industry expertise across verticals.