head of brand & retail expansion
Sep 24, 2026 · OPTIMAL - Human Reinforced
What you'll do
- Plan and execute marketing campaigns across digital, social, and offline channels
- Develop content and communication calendars aligned with brand identity and seasonal collections
- Track campaign performance and adjust strategy based on results
- Plan brand activations that build visibility and community
- Coordinate activation delivery with internal teams and external suppliers
- Identify and approach retail stores, concept stores, and boutiques for partnerships
- Negotiate and manage retail partnership terms
- Expand and manage relationships with existing partners
- Build and maintain retail, hospitality, and brand contact networks
- Represent the brand at relevant industry events and meetings
- Bring new partnership and expansion opportunities to the founder
Key requirements
- 3+ years' experience
- Marketing campaign planning and execution; Campaign performance tracking; Marketing strategy
- Brand management; Brand activations
- Content and communication planning; Digital marketing; Social media marketing
- Retail partnership development; Retail expansion; Partnership management
- Business development; Negotiation
- Relationship building; Event planning
Benefits
- High ownership and direct influence on brand direction and growth.
- Hybrid work arrangement based in Athens.
- Opportunity to work with a creative, handmade-in-Greece brand with international potential.
About the job
Optimal, on behalf of its clients, Bleecker & Love, a Greek lifestyle brand, is seeking a Head of Brand & Retail Expansion. We are looking for someone who wants real ownership: the person who takes Bleecker & Love from a beloved local brand into new retail partnerships, new cities, and new…
About the company
Since 2005, Optimal HR Group provides unparalleled, bespoke HR services to large organisations and SMEs operating in the EMEA region.
Our mission is to combine advisory and consulting services with the world's most innovative and respected tools in order to provide our clients bespoke HR solutions which will assist them to maximise the value of their human capital and strengthen their core business model.
We pride ourselves on delivering a 360° business support platform to our clients through 5 divisions:
Talent Acquisition
HR Strategy & Talent Development
Learning Services
Workforce Management
Outplacement
About the company
Since 2005, Optimal HR Group provides unparalleled, bespoke HR services to large organisations and SMEs operating in the EMEA region.
Our mission is to combine advisory and consulting services with the world's most innovative and respected tools in order to provide our clients bespoke HR solutions which will assist them to maximise the value of their human capital and strengthen their core business model.
We pride ourselves on delivering a 360° business support platform to our clients through 5 divisions:
Talent Acquisition
HR Strategy & Talent Development
Learning Services
Workforce Management
Outplacement