marketing specialist (4009)
Aug 8, 2026 · Allwyn Hellas
What you'll do
- Review market research reports and data insights to propose marketing initiatives
- Participate in the design and implementation of the Impulse Marketing Unit strategy and plan
- Design and support the execution of go-to-market plans in collaboration with other teams
- Propose clear, insightful, and analytical briefs to advertising agencies or internal teams and review deliverables
- Align with other Centers of Excellence to ensure timely deliverables
- Design and implement in-store activations such as promotions and events
- Monitor campaign performance, budget, and marketing KPIs
- Support the execution of integrated omnichannel campaigns
- Perform market visits to evaluate commercial actions and propose new retail formats
- Support regulatory submissions for HGC in collaboration with the regulatory team
Key requirements
- 3+ years' experience
- Marketing operations and standards knowledge
- Retail marketing and trade marketing experience
- Marketing plans design and in-store activation management
- Campaign performance monitoring and budget management
- Market research analysis and market visits
- Communication skills and interpersonal skills
- Problem solving skills and attention to detail
- Omnichannel campaign execution and collaboration with advertising agencies
- Regulatory submissions support
- Communication / Marketing / Business Administrationpreferred
Benefits
- An award-winning working environment;
- Competitive salary package and bonus scheme;
- Health insurance coverage, Pension Plan and Annual Health Checkup.
About the job
Ready to help create impactful marketing experiences? As a Marketing Specialist, you’ll support the design and execution of marketing plans, ensuring daily activities resonate with audiences and deliver exceptional customer experiences.
What your day to day will include:
Reviewing market research reports and data insights to propose marketing initiatives.
Participating in the design and implementation of the Impulse Marketing Unit strategy and plan.
Designing and supporting the execution of go-to-market plans in collaboration with other teams.
Proposing clear, insightful & analytical briefs to advertising agencies or internal teams and reviewing deliverables in compliance with business and Marketing guidelines.
Aligning with other supportive Centers of Excellence (e.g. Communication, Media, Retail Engagement, etc.) securing the deliverables to be on time.
Designing and implementing in-store activations (e.g., promotions, events, etc.).
Monitoring campaign performance, budget, and marketing KPIs.
Supporting the execution of integrated omnichannel campaigns.
Performing market visits to evaluate commercial actions and proposing new retail formats.
Supporting regulatory submissions for HGC in collaboration with the regulatory team.
What you need to succeed:
BSc in Communication, Marketing, Business Administration or any other relevant field; MSc in relevant topic is desirable
3+ years of hands-on experience in retail / trade marketing within a consumer-oriented organization
Very good knowledge of marketing operations and standards
Experience in managing in-store initiatives & retail activation projects
Excellent communication and interpersonal skills
Problem solving skills with attention to detail
What’s in it for you?
🚀 An award-winning working environment
💸 Competitive salary package and bonus scheme
🩺 Health insurance coverage, Pension Plan and Annual Health Checkup
💻 Hybrid working model
🏢 State of the art facilities including gym & restaurant
🎓 Continuous learning powered by Allwyn Academy
💼 Internal career opportunities
👪 Family Support incl. daycare voucher and assisted reproduction voucher
🌱 Volunteering program, including 2 extra days off to give back
💪 Well-Being Program incl. sports teams, nutritionist & psychologist services, Employee Assistance line and more
🗓️ Allwyn Day - one extra day off
🍴 Monthly food allowance
🚌 Shuttle service for easy commute to our offices
🛍️ Exclusive employee discounts across a range of partners ️
About the company
Allwyn is a multi-national gaming entertainment company, lottery-led and with leading market positions and trusted brands across Europe and North America. Its purpose is to make play better for all by focusing on innovation, technology, player safety and returning more to good causes across a growing casual gaming entertainment portfolio.
In Greece, it is active through OPAP S.A. and subsidiaries, which provide numerical lotteries, land-based and online sports betting, passive lotteries and instant win games (SCRATCH), Video Lottery Terminals (VLTs), land-based horseracing mutual betting, and online casino games.
Moreover, it holds a leading position in terms of embedding Responsible Gaming principles in its operations. Furthermore, it prioritizes giving back to Greek society, delivering tangible and longstanding support, through an extensive Corporate Responsibility program, which focuses on Health, Sports, Employment, and Sensitive Social Groups.
Our Values: We do what is right; We think differently; We win together. These are the foundations of our corporate culture. They are at the heart of our company and guide our behavior, our way of acting and cooperating, our interaction with our customers, our partners, and society.
Today, we are among the Top Employers in Greece. We have received the Top Employer certification for four consecutive years (2023-2026), which reflects our ongoing commitment to a great workplace and a people-first culture.
About the company
Allwyn is a multi-national gaming entertainment company, lottery-led and with leading market positions and trusted brands across Europe and North America. Its purpose is to make play better for all by focusing on innovation, technology, player safety and returning more to good causes across a growing casual gaming entertainment portfolio.
In Greece, it is active through OPAP S.A. and subsidiaries, which provide numerical lotteries, land-based and online sports betting, passive lotteries and instant win games (SCRATCH), Video Lottery Terminals (VLTs), land-based horseracing mutual betting, and online casino games.
Moreover, it holds a leading position in terms of embedding Responsible Gaming principles in its operations. Furthermore, it prioritizes giving back to Greek society, delivering tangible and longstanding support, through an extensive Corporate Responsibility program, which focuses on Health, Sports, Employment, and Sensitive Social Groups.
Our Values: We do what is right; We think differently; We win together. These are the foundations of our corporate culture. They are at the heart of our company and guide our behavior, our way of acting and cooperating, our interaction with our customers, our partners, and society.
Today, we are among the Top Employers in Greece. We have received the Top Employer certification for four consecutive years (2023-2026), which reflects our ongoing commitment to a great workplace and a people-first culture.