marketing manager

A full-time above-property role in Numo Hotels & Resorts offices in Athens. The Marketing Manager will be responsible for the overall marketing and communication strategy of the hotel group, with a strong focus on brand development both nationally and internationally. The role includes overseeing marketing for all existing properties as well as providing strategic preparation and support for new openings—from concept development to commercial maturity.

• Design and implement an integrated marketing strategy for all hotels in the group

• Develop and monitor the annual marketing plan and budget, with KPIs and timelines

• Oversee brand positioning and the group’s communication presence across all channels (B2C and B2B)

• Plan and execute PR activities and events

• Conduct market and competitor analysis and contribute to development strategies

• Lead and manage external partners for the production of printed materials, signage, corporate gifts, etc

• Support the creation of content and marketing materials for new projects and development initiatives as needed
  

New Hotel Openings

• Participate in the development of the concept and branding strategy for new hotel properties

• Create corporate identity (logo, brand book, visual language, messaging)

• Design and implement pre-opening marketing campaigns (PR, partnerships, B2B)

• Select and manage external collaborators: creative agencies, PR firms, photographers, content production teams

• Conduct frequent site visits to ensure alignment with operations teams and support content creation efforts
  

Internal Collaboration & Leadership

• Collaborate with Operations, Sales, Revenue, HR, and Design teams to ensure strategic alignment

• Guide and support external partners and in-house teams

• Coordinate photo and video shoots, as well as promotional material production

• Support the group’s public relations efforts and presence at international forums, expos, and industry events
  

Requirements

• Degree in Marketing, Communications, or Business Administration (MSc or MBA is a plus)

• Minimum 6 years of experience in hospitality, luxury, or lifestyle marketing

• Proven experience in brand development, communication strategies, and pre-opening projects

• Experience working with international luxury brands, ideally in hospitality

• Excellent knowledge of content management tools

• Fluency in English (written and spoken)

• Ability to manage multiple projects and work across cross-functional teams

• Pleasant and dynamic personality with strong soft skills and creativity

• Experience in photo shoots, video production, and promotional content creation

• Strong sense of aesthetics and a storytelling approach to hospitality

• Flexibility to travel and provide on-site hotel support

• Proficiency in a second European language is a plus
  

Benefits

• Competitive compensation package and performance-based bonuses

• A leadership role in shaping the identity and presence of a growing hotel group

• Creative freedom, opportunity to take initiative, and professional development

• Friendly, dynamic, and supportive work environment

• Participation in international forums, expos, and hospitality industry initiatives
  

We are an equal opportunities employer – All applications will be considered as confidential

Please send resumes & applications at [email protected]

Only suitable candidates will be contacted