sr brand manager lacta & merenda, greece

This role is responsible for leading & accelerating the growth of Chocolate brands (Lacta, Merenda) within the Greek market.

As a Senior Brand Manager, you will translate market & consumer information into brand strategies & brand action plans, which should drive growth for the Category & Country. Also, you will be responsible for ensuring the effective execution in market of all plans for the brands of your responsibility and act as key liaison between other cross-functional teams to ensure effective business delivery.

Responsibilities include:

Equity building:

• Drive Lacta & Merenda equity with short & long-term brand strategy which reflect brand positioning & clear brand purpose to secure sustainable brand growth

Strategic planning:

• Develop short & long-term strategy for the Brands in line with Company’s & Country’s vision 

• Use consumer insights & initiate market analysis which will then be transformed into brand planning

• Develop short & long-term pricing & promo strategy vs. Competition & define position within the market

Annual Plan development:

• Lead & develop 360° activation programs (ATL/BTL)

• Work with internal & external stakeholders to secure execution excellence of programs

• Develop Annual Media plans for the brands & drive media shifts if needed

• Work with Creative agencies as “one team” to develop brand plans & big activations

Innovation / Portfolio:

• Lead innovation plan for the Brands, from idea generation to packaging development & secure great market execution

• Lead portfolio management & initiate relevant action plans where applicable

On-going:

• Have full P&L responsibility, build-up of annual budgets & monthly forecasts to fuel meaningful plans & profitability

• Manage Marketing Budget for Lacta & Merenda, developing strong Marketing plans with high ROI

• Monitor pricing targets taking necessary actions to meet them in case of deviations

• Conduct market & market share analysis on an ongoing basis with deep understanding of performance drivers & proposed action plans accordingly

• Closely co-operate with internal stakeholders (Category Planning, Sales, Finance, PCM, etc.) & external partners (Creative & Media Agencies)

• Monitor business against specific KPIs (e.g. sell-in, sell-out, market shares, Equity tracking, etc.)

People Management & Culture:

• Lead a marketing professional & support their development to further grow within the organization

• Stay connected with Central teams

• Inspire trust, passion & winning attitude throughout the organization

More about this role

What extra ingredients you will bring:

• University degree and MBA or Master’s degree

• A minimum of 7 years brand management experience, including ideally Senior Brand Management

• Strong strategic thinking , problem solving capabilities & agility in a dynamic environment

• Analytic & creative thinking skills

• Strong & broad commercial acumen

• Ability to influence Chocolate matrix organization, cross-functional and cross-cultural teams in an engaging way

• Drive for results, high level of autonomy, team player & agility to perform in a dynamic environment

• Proven project management & presentation skills, fluent in English & computer literacy