251188 makeup artist nyx
Aug 1, 2026 · L'Oréal Groupe
What you'll do
- Assist customers in finding the perfect NYX product or service
- Drive retail sales within your counter to meet targets
- Understand and apply all NYX Professional Make Up product knowledge
- Attend and implement brand training activities
- Monitor stock levels and Icon products daily
- Stay aware of competitors' products and market activity
- Achieve personal sales targets and complete paperwork accurately
- Abide by store policies and support management
- Prepare for product launches and in-store activities
- Use link selling and recruit new customers
- Provide personalized product and sample recommendations
- Communicate confidently and present effectively to customers
- Execute in-store events to generate sales and brand loyalty
- Assist with substitutions for returned or out of stock merchandise
- Regularly update line manager on retail and KPI achievements
- Generate social media traffic and engage with the team online
Key requirements
- Make-up artistry skills with knowledge of NYX Professional Make Up
- Customer service and sales skills with focus on link selling
- Brand training participation and adherence to store policies
- Stock monitoring and competitor awareness
- Communication, presentation, and teamwork skills
- Retail KPI tracking and social media engagement
About the job
As a Beauty Advisor you are the face of NYX Professional Make Up and the first point of contact with the customer. This role requires a sense of service as you assist the customer with finding the product or service that is perfect for them. You will be responsible for driving retail sales within your counter and working as a team to hit counter targets. You must have a passion for make-up, excellent make up artistry techniques and to love being social and meeting people!
Master Category Knowledge
• Have a full understanding of all NYX Professional Make Up products and services
• Attend, engage and participate in all brand training, and implement afterwards
• Monitor Icon products on a daily basis
• Be aware of competitor’s products and activity, communicating relevant information to line manager
• Have detailed knowledge and awareness of the beauty market
• Be able to offer a high level of expertise in terms of makeup techniques, latest trends and advice
Execute Business & Operations
• To be fully aware and accountable for achievement of personal targets
• Complete all personal paperwork accurately, legibly and on time
• Be aware of and abide by store rules and regulations
• Closely monitor stock levels, following retailer guidelines, raising issues to line manager
• Assist the line manager and store management team in all aspects of the business
• Prepare well for launches/activities
Drive Selling Process/Techniques
• Have a strong focus on link selling and the recruitment of new customers
• Maximize selling during heavy traffic periods, delivering unparalleled service
• Make appropriate, personalized product and sample recommendations
• Use confident communication and presentation skills when dealing with customers
• Generate retail sales through the successful execution of in-store events and strengthen brand loyalty
• Follow the company’s strategy on counter/in store
• Assist customers by finding substitutions for returned merchandise and/or out of stock items
• Regularly communicate Retail and KPI achievement updates to line manage
• Generate traffic through social media networks, be active & connected with the team online
About the company
