249855 make up artist
Aug 1, 2026 · L'Oréal Groupe
What you'll do
- Assist customers in finding perfect products or services
- Drive retail sales to meet counter targets
- Understand and apply NYX Professional Make Up product knowledge
- Attend and implement brand training
- Monitor Icon products daily
- Stay informed on competitor products and beauty market trends
- Achieve personal sales targets and complete paperwork accurately
- Follow store rules and regulations
- Monitor stock levels and report issues
- Support store management and prepare for product launches
- Link sell and recruit new customers
- Maximize sales during busy periods with excellent service
- Make personalized product and sample recommendations
- Use confident communication and presentation with customers
- Execute in-store events and build brand loyalty
- Assist customers with substitutions for returned or out-of-stock items
- Communicate retail and KPI updates to management
- Generate traffic through social media and stay connected online
- Follow grooming guidelines to promote brand image
- Create long-term customer relationships and nurture repeat business
Key requirements
- Make up artistry techniques and expert knowledge of NYX Professional Make Up products
- Customer service and sales with retail sales driving
- Strong communication skills and confident presentation
- Product recommendation and sample suggestive selling
- Understanding of beauty market and competitor products
- Social media engagement and event execution
- Stock monitoring and inventory management
- Team cooperation, coaching peers, and customer record system management
- Personal paperwork accuracy and grooming standards adherence
- Fluency in English
About the job
As a Beauty Advisor you are the face of NYX Professional Make Up and the first point of contact with the customer. This role requires a sense of service as you assist the customer with finding the product or service that is perfect for them. You will be responsible for driving retail sales within your counter and working as a team to hit counter targets. You must have a passion for make-up, excellent make up artistry techniques and to love being social and meeting people!
Master Category Knowledge
Have a full understanding of all NYX Professional Make Up products and services
Attend, engage and participate in all brand training, and implement afterwards
Monitor Icon products on a daily basis
Be aware of competitor’s products and activity, communicating relevant information to line manager
Have detailed knowledge and awareness of the beauty market
Be able to offer a high level of expertise in terms of makeup techniques, latest trends and advice
Execute Business & Operations
To be fully aware and accountable for achievement of personal targets
Complete all personal paperwork accurately, legibly and on time
Be aware of and abide by store rules and regulations
Closely monitor stock levels, following retailer guidelines, raising issues to line manager
Assist the line manager and store management team in all aspects of the business
Prepare well for launches/activities
Drive Selling Process/Techniques
Have a strong focus on link selling and the recruitment of new customers
Maximize selling during heavy traffic periods, delivering unparalleled service
Make appropriate, personalized product and sample recommendations
Use confident communication and presentation skills when dealing with customers
Generate retail sales through the successful execution of in-store events and strengthen brand loyalty
Follow the company’s strategy on counter/in store
Assist customers by finding substitutions for returned merchandise and/or out of stock items
Regularly communicate Retail and KPI achievement updates to line manage
Generate traffic through social media networks, be active & connected with the team online
Foster Service Attitude
Show passion for people and makeup
Follow grooming guidelines to promote brand image
Creates long-term relationships with customer and nurtures repeat business
Ensure customer communication standards are met
Complete all necessary steps of customer transactions
Implement customer record system for maximum customer and business benefit
Maintain a clean and hygienic work area and adhere to hygiene rules
Team cooperation
Foster team spirit
Coach peers when appropriate
Share know-how and experience
Excellent English knowledge
Work effectively with colleagues in store, in the field and at head office.
About the company
