senior performance manager int-0185

Key activities and responsibilities of this role include:

• Developing and implementing comprehensive performance marketing strategies for four different business activities with distinct KPIs, goals, campaigns, and business plans
• Coordinating, monitoring, and optimizing campaigns and their effectiveness across multiple brands and business activities
• Providing guidance and training to junior team members responsible for campaign setup, ensuring continuous improvement and development
• Analyzing campaign results, proposing new advertising approaches, and implementing improvements based on market trends and best practices
• Familiarity with digital channels including META platforms (Facebook, Instagram), LinkedIn, TikTok, YouTube, and Google
• Analyzing performance data and metrics to identify trends, insights, and areas for improvement
• Identifying opportunities for process optimization, cost reduction, and productivity improvement
• Preparing and presenting performance reports and insights to senior management
• Taking on practical duties when necessary, demonstrating a hands-on approach in alignment with the startup culture
• Any other task required from time to time

Professional experience & qualifications of a successful candidate:

• BSc in Business, Marketing or related field; MSc degree and certifications relating to digital marketing are considered a plus
• At least 7 years of experience in marketing and at least 3 years of experience in performance marketing
• Proven track record of driving and optimizing digital marketing campaigns
• Experience in managing multiple brands and campaigns with diverse goals and KPIs is considered a plus
• Proficiency in BI reporting is considered a plus
• Ability to lead and motivate team members, providing guidance, mentorship, and support to junior team member
• Fluent in English and Greek (both written and verbal)

Core competencies of a successful candidate:

• Willingness to work in a dynamic startup environment
• Strong multi-tasking and adaptability skills
• Ability to set priorities and manage projects end-to-end
• Strong analytical skills with the ability to identify trends and grasp consumer sentiment
• Excellent communication and interpersonal skills

Benefits:

• Competitive salary
• Performance-based bonuses
• Health insurance
• Stock-options