global travel activation executive - hybrid
Jul 5, 2026 · Imperial Brands Hellas
About the job
At Imperial Brands, we’re seeking a Global Travel Activation Executive to bring our brands to life across the travel retail channel. In this role, you will be responsible for executing high-impact trade marketing initiatives across duty-free and travel retail environments, ensuring our products stand out in-store and deliver measurable business results.
You’ll collaborate with cross-functional teams, retailers, and agencies to deliver engaging brand activations, drive visibility, and support sales growth in key travel retail markets. If you thrive in fast-paced environments, enjoy international travel, and love turning strategy into impactful in-store experiences, this role could be a great fit for you.
Imperial Brands PLC 𝗛𝗲𝗹𝗹𝗮𝘀 is a 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗚𝗿𝗲𝗮𝘁 𝗣𝗹𝗮𝗰𝗲 𝗧𝗼 𝗪𝗼𝗿𝗸® for the second time in a row. This prestigious recognition highlights I𝗺𝗽𝗲𝗿𝗶𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝘀 𝗛𝗲𝗹𝗹𝗮𝘀 commitment to creating a work environment that fosters employee well-being, trust, and innovation.
Location: Athens, Hybrid work set-up
Principal Accountabilities
Execute trade marketing campaigns, product launches, promotions, and brand activations across travel retail locations.
Ensure strong in-store presence through correct planogram implementation, POS materials deployment, and retail display installations.
Collaborate with Sales, Trade Marketing, and regional teams to implement market-specific operational plans aligned with business objectives.
Manage and coordinate field teams, brand ambassadors, and external agencies to deliver activations and achieve agreed KPIs.
Track and analyse campaign performance, providing insights and recommendations to improve future initiatives.
Manage trade marketing budgets, suppliers, and promotional materials to ensure cost-effective and timely execution.
Skills and Experience Required
Fluent English (spoken and written) with strong communication and stakeholder management skills.
University degree in Business, Marketing, or a related field.
Experience in Sales, Marketing, or Trade Marketing within FMCG or retail environments.
Strong organizational skills with the ability to manage multiple projects in a dynamic environment.
Experience working with external agencies, suppliers, or field teams is an advantage.
Willingness to travel internationally and work across multicultural markets.
What We Offer
In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and many extras including private Life Insurance and Health Care program, free light lunch and fuel allowance, hybrid/flexible working opportunities as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.
About the company
We are a global consumer-focused business with a distinctive challenger role in the transforming tobacco and nicotine industry
Our differentiated brands
Our strategy is driving a more consistent performance from our portfolio of combustible products – international and local cigarettes, fine cut and other tobacco brands that are sold in around 120 markets worldwide.
In turn, focused reinvestment means we are building scale in smoke-free alternatives. Our innovative range of vape, heated system and modern oral brands are now available in more than 20 markets.
Our purpose and vision
The part we are playing in the global transition to a new generation of nicotine products is underpinned by our purpose and our vision.
Our Purpose
Forging a path to a healthier future for moments of relaxation and pleasure
We want to see a healthier future both for our adult consumers and the planet we all share. That’s why we are creating a compelling range of potentially less harmful products that provide moments of relaxation and pleasure. And that’s also why we are on a path to becoming fully Net Zero by 2040.
Our Vision
To build a strong challenger business powered by responsibility, focus and choice
Becoming a stronger challenger is about having the best understanding of our consumers and their choices. It is about having simple and efficient operations that enable us to be agile. And it’s about building a culture where our people can perform their best work.
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.
About the company
We are a global consumer-focused business with a distinctive challenger role in the transforming tobacco and nicotine industry
Our differentiated brands
Our strategy is driving a more consistent performance from our portfolio of combustible products – international and local cigarettes, fine cut and other tobacco brands that are sold in around 120 markets worldwide.
In turn, focused reinvestment means we are building scale in smoke-free alternatives. Our innovative range of vape, heated system and modern oral brands are now available in more than 20 markets.
Our purpose and vision
The part we are playing in the global transition to a new generation of nicotine products is underpinned by our purpose and our vision.
Our Purpose
Forging a path to a healthier future for moments of relaxation and pleasure
We want to see a healthier future both for our adult consumers and the planet we all share. That’s why we are creating a compelling range of potentially less harmful products that provide moments of relaxation and pleasure. And that’s also why we are on a path to becoming fully Net Zero by 2040.
Our Vision
To build a strong challenger business powered by responsibility, focus and choice
Becoming a stronger challenger is about having the best understanding of our consumers and their choices. It is about having simple and efficient operations that enable us to be agile. And it’s about building a culture where our people can perform their best work.
We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.