senior marketing specialist

The role is office based, requires occasional travelling and reports to the Group Marketing Manager

Main Responsibilities:

• Contribute to the implementation of marketing strategies and support the marketing manager in overseeing the department’s operations
• Undertake varied daily administrative tasks to support departments across the business, including requests from IT, HR, Operations, and Sales, for content, presentation materials, branded assets, documentation, etc.
• Organize and attend marketing activities or events to raise brand awareness
• Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
• See all ventures through to completion and evaluate their success using various metrics
• Oversee the development of marketing literature, both electronic and paper based
• Conceptualize and write the content for new services/initiatives including blogs and social media, website, infographics, contributed articles, media releases and other pieces as needed
• Upload content & oversee updates to the company websites in WordPress, ensuring all brand guidelines are adhered to and Back-End Functionality is intact. Maintain weekly reports to measure and analyze KPIs such as visits, downloads, and conversions
• Social Media Management in collaboration with external agency, Monitor Social media engagement and provide monthly reporting and insights
• Be a brand guardian and assist in brand building and the evolution of the brand strategy
• Foster relationships with physicians, performing regular visits to our Diagnostic Centers Network in Athens, in order to improve the organization’s referrals and contracts

Required Qualifications:

• Bachelor’s degree in a field such as marketing, business, or public relations
• Master’s degree will be considered an asset
• Minimum 3 years relevant experience
• Experience in digital advertising platforms (Google Ads, Facebook Business Manager, LinkedIn ads)
• Solid knowledge of web and social media analytics platforms (Google Analytics, Facebook Business Manager, LinkedIn Analytics, CMS platform etc.)
• Google Ads and Analytics certifications are considered a plus
• Ability to keep up of the latest developments, track trends and develop or seek innovative ideas
• Advanced computer skills including Word, Excel, PowerPoint, Canva etc.
• Fluency in Greek & English Language both written and oral
• Fulfilled Military Obligations (If applicable)

Required Competences:

• Problem-solving, organizational and team working skills, proactiveness and ‘can do’ attitude
• Effective prioritization whilst managing multiple projects at the same period
• Negotiation skills and persuasiveness whilst maintaining a professional approach
• Creativity, organizational & project management skills
• Collaborative, team player, must be able to build relationships across the organization and become an integral part of a cross-functional team.
• Strong work ethic
• High degree of professionalism and strong interpersonal (verbal and written) communication skills
• Ability to deal sensitively with confidential material and communicate with various levels of management

What we offer:

• Competitive salary and benefits package.
• A collaborative and dynamic work environment.
• The chance to work with a leading company in the healthcare industry.
• A supportive and inclusive company culture.

If this role feels right for you and you can demonstrate the criteria above APPLY BELOW, using the code Mktg ATH.