senior ppc manager

Digital4U, member of Epsilon Net S.A., the largest group of Business Software in Greece, is seeking a Senior PPC Manager.

As a Senior PPC Manager, you will play a key role in the execution, analysis, optimization, and reporting of cross-channel paid campaigns for a diverse portfolio of clients. You will collaborate with the broader Digital Marketing team, enhancing clients' online visibility, driving performance, and positioning brands in competitive markets.

You will be responsible for:

• Campaign Management: Creating, managing, and optimizing campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, and LinkedIn to drive client success.
• Audience Segmentation: Developing advanced audience strategies using customer segments, custom audiences, and customer lists to drive targeted engagement and conversions.
• Performance Optimization: Tracking and optimizing ROI/ROAS and revenue-related KPIs, adjusting tactics to maximize digital marketing results.
• Budget Management: Monitoring and efficiently managing campaign budgets to ensure optimal spending while hitting performance targets.
• Market Research & Budget Planning: Utilizing tools like Google’s Keyword Planner to conduct market trend research and deliver accurate budget estimations for new and existing campaigns.
• Data-Driven Insights: Leveraging tools and platforms to gather insights on user behavior and market trends, applying these insights to continually improve performance and deliver actionable recommendations to clients.
• Reporting: Producing clear, insightful client reports with strategic recommendations for ongoing campaign improvement.
• Performance Analysis: Conducting in-depth analysis of metrics via GA4 (Google Analytics 4) and advertising platforms to refine campaign strategies and drive better outcomes.
• Analytics Mastery: Interpreting complex reports, creating events/goals in Google Analytics when needed, and ensuring accurate tracking of digital performance.
• Continuous Learning: Staying at the forefront of digital marketing trends and innovations through research, networking, and continuous professional development.

Professional Skills and Qualifications:

• 2+ years of experience in a digital agency or relevant business.
• Proven track record in building, managing, and optimizing advanced campaigns across Google Ads, Meta, TikTok, LinkedIn, Criteo.
• Google Ads Certification (required).
• Expertise in Google Analytics (GA4), with advanced experience in interpreting reports, creating goals, and analyzing user journeys.
• Proficient in using Looker Studio for reporting and visualization.
• Strong knowledge of audience targeting, performance optimization, and cross-channel campaign strategies.
• Solid understanding of digital marketing trends, customer acquisition, and conversion optimization strategies.

Professional Competencies:

• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Exceptional communication and presentation skills, with the ability to convey complex ideas to both technical and non-technical audiences.
• Highly organized with the ability to multitask and meet deadlines in a fast-paced environment.
• Self-motivated and passionate about performance marketing and digital advertising.
• A strong sense of ownership, with a focus on delivering high-quality results for clients.
• Excellent team collaboration skills and a positive, can-do attitude.
• Excellent verbal and written communication skills.

We Offer:

• Multi-awarded working environment (Fortune’s 100 Best Companies to Work For in Europe 2024, 10 Best Workplaces Hellas, 4 Best Workplaces Europe, 2 Best Workplaces™ for Women, 2 Best Workplace in Technology Awards).
• Competitive remuneration package.
• Ongoing training, opportunities & career development.
• Private medical insurance.
• Psychological support line.
• Online personal- training programs.
• Free participation in Epsilon Training & Epsilon College educational programs.