senior partner marketing manager

Own the strategy, creation, and execution of scalable partner marketing campaigns that drive awareness, enablement, and co-sell activation across Deel’s partner ecosystem, with a focus on Core and Emerging partners. This role translates the overarching partner narrative into high-impact, repeatable marketing programs and works closely with partner managers to activate campaigns that generate pipeline and deepen partner engagement.

You’ll collaborate closely with the Senior Partner Experience Manager to ensure campaigns align to Deel’s GTM identity and messaging frameworks, while working hand-in-hand with Partner Managers to deliver results-driven activations.

Responsibilities:

Campaign Development & Execution

• Design and execute repeatable marketing campaigns across the partner lifecycle, including co-branded plays, ABM programs, and demand-gen initiatives.

• Build “campaigns-in-a-box” that can be localized and deployed by Partner Managers across regions and partner types.

• Manage campaign calendars, stakeholder alignment, and delivery process end-to-end, ensuring timely and effective execution.

Asset Creation & Activation

• Develop and produce campaign assets such as landing pages, social kits, email templates, event toolkits, and promotional content.

• Localize and adapt assets for priority geographies and partner segments.

• Ensure all materials align with Deel’s partner brand standards and value propositions.

Partner Activation & Pipeline Acceleration

• Collaborate with partner managers to design campaigns that drive top-of-funnel activity, influence pipeline, and accelerate active opportunities.

• Work with Marketing Ops to track campaign performance, measure ROI, and optimize based on results.

• Use data to identify and prioritize campaign opportunities aligned to strategic GTM plays and partner segmentation.

Cross-Functional Collaboration

• Partner with the Senior Marketing Manager - Content and Comms to ensure campaign creative, messaging, and activations are consistent with Deel’s partner GTM strategy.

• Work with Regional Marketing and Events to integrate campaigns into field activities and partner event sponsorships.

• Collaborate with Product Marketing and enablement teams to ensure partner campaigns are integrated into larger GTM initiatives and supported with relevant training and resources.

Measurement & Optimization

• Define and track campaign KPIs: activation rate, partner engagement, influenced pipeline, MDF utilization, and content performance.

• Build feedback loops with Partner Managers and partners to improve campaign effectiveness and iterate on playbooks.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @

deel.com

and other acquired company emails like @

payspace.com

and @

paygroup.com

. You can view the most up-to-date job listings at Deel by visiting

our careers page

.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at [email protected] of the nature of the accommodation that you may require, to ensure your equal participation.

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We began using

Covey Scout for Inbound

on March 30, 2025.

For more information about our data protection practices, please visit our

Privacy Policy

. You can review the independent bias audit report covering our use of Covey here:

https://getcovey.com/nyc-local-law-144

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