senior abm & lifecycle paid ads manager | global remote

What You’ll Do At Deel:

• Own Deel’s account based marketing (ABM) and lifecycle paid marketing strategy, implementation and execution, globally; Develop and execute paid marketing campaigns focused on key accounts (1:1, 1:few, 1:many, and customers) to generate performance and drive awareness and engagement, supporting the sales pipeline.

• Work closely with our ABM vendor, Enterprise PMMs and Sales leads, Regional Marketing Managers, Marketing Ops, Sales and Data Analytics teams to align with the overall strategy to synchronize targeted account lists, motions and messaging across demand gen.

• Initiate, manage and collaborate cross-functionally with other teams to generate the most effective campaigns and assets across all marketing channels as well as educate the wider teams on ABM & Lifecycle paid motions, performance and execution.

• Work with other Paid Ads Managers and ad account vendors to cross-knowledge share and ensure we are maintaining best practices across all campaigns

• Define and analyze KPIs, enhance campaign effectiveness, and ensure alignment with sales and lifecycle objectives.

Some Key Qualifications:

• 5+ years of experience in B2B paid ads with at least 2 years of experience focused on account-based marketing (ABM) paid ads/demand gen.

• Experience working with Salesforce, Hubspot, and ABM technologies (Demandbase a huge plus)

• Experience working on Lifecycle paid ads execution and how they differentiate from new business paid strategies.

• You have run marketing programs globally and experience working with different markets and localization

• Proactive self-starter with high autonomy and the ability to manage multiple complex projects simultaneously

• You are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives

• You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows

• You are self-motivated and adaptable and comfortable with a fast-paced environment

• You are fluent in written and spoken English

We'd especially love to speak with you if you've:

• Worked with ABM/Lifecycle Marketing programs in-house for an HR or FinTech B2B SAAS company, for multiple markets/regions

• You have worked at a very fast-growing startup/scale up

• You have previously successfully worked in a remote & distributed team

• You are fluent in other languages besides English

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @

deel.com

and other acquired company emails like @

payspace.com

and @

paygroup.com

. You can view the most up-to-date job listings at Deel by visiting

our careers page

.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at [email protected] of the nature of the accommodation that you may require, to ensure your equal participation.

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using

Covey Scout for Inbound

on March 30, 2025.

For more information about our data protection practices, please visit our

Privacy Policy

. You can review the independent bias audit report covering our use of Covey here:

https://getcovey.com/nyc-local-law-144

Apply for this Job