e-commerce channel manager
Coca-Cola HBC
Αθήνα
Αθήνα
Permanent
Πωλήσεις / Marketing / Εμπόριο Λιανικής
Hybrid
Full Time
About the job
Join us as E-Channel Marketing Manager!
Your main responsibilities include:
The e-Commerce Marketing Manager will play a key role within the Trade Marketing Department, responsible for designing and executing eCommerce strategies and activities on Food Service Aggregator Platforms. The identified candidate will identify opportunities, emerging trends, and shopper needs to inform strategy development.
In this role you will:
- Designs and executes eCommerce strategies on Food Service Aggregator Platforms developing plans that drive profitability for CCHBC & customers, whilst meeting shopper need, including the negotiation of trade marketing activities with customers.
- Collaborate closely with cross-functional teams, including the eCommerce sales team and Big Chains Accounts, to develop and implement impactful campaigns, ensuring optimal execution across online platforms (e.g., product presence, combo menus, images, naming).
- Test and analyze innovative solutions provided by platforms, as well as design and experiment with new approaches, to increase basket incidence and maximize online sales of products.
- Collaborate closely with The Coca-Cola Company media team to ensure campaigns are effectively amplified through digital media channels, driving qualified traffic to Food Service Aggregator platforms and clearly communicating the planned activities.
Job requirements:
3/5 years of experience at least in similar roles
Fluency in English
At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.
About your new team
We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.
We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.
We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don’t have the perfect experience. We have faith in what every person can be.
And although we have so much to be proud of, we always stay humble. We believe the real magic happens – for us and for you – when we OPEN UP.
Sector
Πωλήσεις / Marketing / Εμπόριο Λιανικής
Workplace Type
Hybrid
Employment Type
Permanent
Work Type
Full Time
About the company
We bottle and sell the beverages of The Coca-Cola Company exclusively in our 29 markets and partner with other beverage businesses to also sell their brands. With over 100 brands covering eight categories – sparkling, water, juices, ready-to-drink tea, energy, plant-based, premium spirits and coffee, we help our customers delight consumers with the drink they want, when and where they want it, around the clock. These brands cater to a growing range of tastes with a wider choice of healthier options, premium products and increasingly sustainable packaging. Sustainability is integrated within every aspect of our business. It is fundamental to our business strategy, which aims to create and share value with all of our stakeholders. This defines how we run our business, carry out our activities and develop our relationships. In doing so, we foster an open and inclusive work environment with our 33,000+ employees who share a passion for serving our customers and communities and building a more positive environmental impact.
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