marketing specialist
Jul 5, 2026 · Barilla
About the job
Barilla Hellas is looking for a Marketing Specialist to join the Pasta Meal & Bakery Marketing team in Greece. The individual will be based in Athens and will report to the Marketing Director Greece.
The Marketing Specialist will support the performance of the brand portfolio by contributing to business strategies and marketing plans. The role will be responsible for assisting in the implementation of marketing activities, monitoring brand results, and supporting the achievement of short- and long-term sales, market share, and profitability objectives. Additionally, the individual will collaborate cross‑functionally with teams such as Trade Marketing and Finance to help prioritize initiatives, support P&L management, and ensure alignment with overall business goals.
Key Accountabilities
Support the Marketing Team in developing and implementing marketing plans to deliver brand goals
Build and implement communication plans and brand activations (involvement communication, briefing E2E)
Take active role in product, category development and portfolio design activities
Evolve and execute Digital Marketing strategies
Track of brand performance and communication activities
Manage external business partner relations (i.e. media, creative, PR agencies), as needed in development and execution of marketing plans
Manage internal and global stakeholders
Define consumer research needs, analysis of results, transform the outcomes into strategies & actions
Adapt global materials to local requirements with consideration to legal aspects
Support delivery of innovation projects
Qualifications
Bachelor and/or Master Degree in Marketing, Communications or relevant field (considered a plus)
1-2 yeas of relevant experience
Creative, innovative, result oriented, dynamic and self-motivated personality (with ownership, team player & ability to work by own)
Strong communication, interpersonal, planning and organizing skills
Strong ability to work as part of a team, to prioritize and multi-task
IT literate (MS Office), NielsenIQ Discover considered a plus
Fluency in Greek and English
