channel activator traditional trade
Αθηναϊκή Ζυθοποιία
Αττική
Αττική
On Site
Πωλήσεις / Marketing / Εμπόριο Λιανικής
Permanent
Full Time
About the job
Right now, we are looking for a passionate Off Trade Channel Activator to join our team, based in Athens, within our Trade Marketing Department.
Key Accountabilities:
- Deliver the category strategy in the respective channel nationwide, working closely with Marketing and Sales teams to ensure that customer and shopper dynamics are utilized.
- Lead the channel agenda both internally and externally and own the respective channels’ performance.
- Develop detailed plans per subchannel, area, customer and manage budget to deliver expected results, while being responsible for activations & platforms evaluation.
- Observe market trends and actively search for new business opportunities in the market, identifying potential for improving and adding new trade marketing activities.
- Brief / Debrief Advertising agencies for activations with clear target & goal to be achieved.
- Work with internal cross functional teams and external stakeholders, to ensure high levels of efficiency and on time project deliverables.
- Assist sales in execution of strategy, by providing tools and guidelines per channel, area.
- Monitor and evaluate progress and performance of channel plans, proposing course corrections when necessary and incorporate learnings into promotional planning.
- Understand business and translate client needs (chains, outlet owners) into value propositions.
- Safeguard legal compliance in all areas of responsibility.
Candidate Profile:
- Bachelor’s degree (preferably in Marketing, Business Administration, Advertising or Communication) / A Master’s degree will be considered an additional asset.
- Experience of at least 2 years in Sales or Marketing.
- 1-2 years’ experience in category and channel development in FMCG industry will be considered an additional asset.
- Strong Commercial & Financial acumen.
- Strong analytical skills and ability to work with multiple continuous data sources to produce actionable insights.
- Excellent command of the English language (both written & oral).
- Excellent command of MS Office tools, especially Excel & PowerPoint.
- Results Orientation, Negotiation & Communication skills, ability to work effectively within teams as well as independently.
- Project Management skills.
- Strong time management skills while working under tight timelines.
- Willingness to travel.
We believe our people are the heart of the company, so we do our best to empower and grow them. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all! If you are looking for a new challenge to advance your skills and career in a great working environment, we invite you to be part of our organization! A meritocratic assessment and selection process will be managed, providing all applicants with equal opportunity and confidentiality.
On Site
Πωλήσεις / Marketing / Εμπόριο Λιανικής
Permanent
Full Time
About the company
Athenian Brewery is the largest beer production & distribution company in Greece, with 60 years of active presence in the country and in the market.
The company was founded in 1963 by a group of five Greek entrepreneurs, and it is a member of the HEINEKEN Group.
Focusing on the current and tomorrow needs and desires of customers & consumers, it has a wide portfolio of high-quality products with some of the most popular beer brands (with & without alcohol) in Greece, while it is also active in the market of cider and bottled water.
Our brands
We produce in Greece the beers Amstel, Heineken, ALFA, Fischer, MAMOS (licensed agreement with the Mamos family), NYMFI and Buckler, but also two cider brands MILOKLEFTIS and Strongbow. At the same time, we import well-known beer brands, including Sol, Mc Farland, Erdinger, Murphy’s, Duvel.
Since April 1, 2021 in collaboration with Bacardi Greece, Athenian Brewery also distributes Bacardi’s brands in the Greek market including: BACARDĺ® rum, MARTINI® vermouth and sparkling wines, BOMBAY SAPPHIRE® gin, GRAY GOOSE® vodka, Scottish DEWAR'S® and tequila PATRÓN, strengthening their presence in the market.
In Greece for Greece
We produce in Greece 17 beer brands and line extensions with 100% Greek barley sourced through the collaboration with more than 2,000 farmers, and Greek raw materials. We have three breweries in Athens, Thessaloniki and Patras and two malteries in Thessaloniki and Patras. In Patras we also produce our ciders, with Greek apple juice and Greek raw materials.
... but also abroad ...
We are the largest beer exporter in Greece for over 40 years. With the help of an extensive distribution and sales network, we produce and distribute our products in 19 countries and on 5 continents.
Our network
We believe in stable relationships and partnerships and we are proud to have a strong network of partners across Greece, consisting of 100,000 selling points, 1,300 wholesalers, and 4,600 suppliers.
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