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Metaxa Hospitality Group, awarded as the "Best Hospitality Group in Greece" by the World Travel Awards 2021 - 2025, has been creating unique experiences of authentic hospitality for more than five decades and invites you to become a member of a group of multi-awarded in Crete and Santorini.Metaxa Hospitality Group is looking for its Sales &amp; Marketing Department based in Heraklion:Digital Marketing Technical SpecialistWe are seeking a Digital Marketing Technical Specialist to support the technical foundation of our digital marketing activities with a strong focus on Technical SEO/GEO, tracking, and website performance.&nbsp;The role is responsible for ensuring the accuracy of data, the reliability of tracking, and the overall health and performance of our digital platforms, enabling effective optimization and informed decision-making. You will contribute to the continuous improvement of our digital ecosystem, ensuring that systems, tools, and platforms operate efficiently and support performance growth across all channels.Key Responsibilities:Technical SEO / GEO<ul><li>Support the implementation and ongoing optimization of Technical SEO and GEO initiatives</li><li>Monitor website health, indexation, crawlability, and overall search performance</li><li>Support structured data implementation and ensure consistency across search and entity signals</li><li>Identify and resolve technical issues impacting organic visibility</li></ul>Tracking &amp; Analytics<ul><li>Implement and maintain tracking through tag management systems</li><li>Configure and validate events within analytics platforms</li><li>Ensure accurate conversion tracking and data consistency across all digital channels</li><li>Identify and resolve tracking or attribution issues</li></ul>Campaign Technical Support<ul><li>Support campaign implementation from a technical perspective, including tracking setup, validation, and data integrity</li><li>Ensure correct data flow between platforms and reporting systems</li></ul>Website Performance &amp; Optimization<ul><li>Manage website updates and support UX and conversion-focused improvements</li><li>Perform minor front-end adjustments (content updates, layout fixes, basic styling)</li><li>Monitor website performance and troubleshoot technical issues</li></ul>Data &amp; Reporting Support<ul><li>Support the development and maintenance of reporting dashboards</li><li>Monitor data accuracy and identify discrepancies across platforms</li></ul>Marketing Technology &amp; Integrations<ul><li>Support the implementation and maintenance of marketing tools and integrations</li><li>Manage tracking scripts, pixels, and platform connections</li><li>Ensure systems operate efficiently across the digital ecosystem</li></ul>Optimization Support<ul><li>Identify technical and data-driven opportunities to support continuous optimization of website performance, user journeys, and digital channels</li></ul>RequirementsNecessary qualifications:<ul><li>Bachelor’s degree in Marketing, Business Administration, or a related field</li><li>2–4 years of experience in a digital marketing, analytics, or web-related technical role</li><li>Hands-on experience with tag management systems and web analytics platforms (e.g., GTM, GA4 or similar)</li><li>Experience working with website structures and managing technical updates</li><li>Good understanding of Technical SEO principles (indexation, crawlability, site structure, performance)</li><li>Strong analytical and problem-solving skills</li><li>Understanding of how digital marketing platforms, tracking, and data flows interact</li></ul>Desired qualifications:<ul><li>Basic front-end knowledge (HTML, CSS, basic JavaScript) for minor website adjustments</li><li>Experience with SEO tools (e.g., Search Console, crawling tools, or similar)</li><li>Familiarity with reporting/dashboard tools (e.g., Looker Studio or similar)</li><li>Experience working with third-party platforms (e.g., booking engines, affiliate platforms, or similar environments)</li><li>Exposure to marketing technology tools and integrations</li></ul>Soft Skills<ul><li>High attention to detail and data accuracy</li><li>Structured and methodical approach to problem-solving</li><li>Ability to work independently and take ownership of technical areas</li><li>Strong communication skills to collaborate effectively with internal teams and external partners</li><li>Proactive mindset with the ability to identify and address issues</li></ul>Benefits<ul><li>Competitive salary remuneration</li><li>Career development in a fast-paced, growing work environment.</li><li>Training opportunities.</li><li>Full year job</li><li>Friendly work environment</li></ul>

Digital Marketing Technical Specialist - Heraklion, Crete

Drive and execute the regional partnership strategies, including channel analytics, localization, adaptation, and evaluation. Identify and negotiate strategic partnerships while maintaining a strong relationship with stakeholders. It also requires swift implementation, activation, and reporting.ResponsibilitiesProject and Partnership Management:<ul><li>Based on insights, develop and implement projects, craft go-to-market strategies in collaboration with global/ local marketing teams and data analytics teams;</li><li>Ensure alignment and effective communication among all stakeholders;</li><li>Proactively identify gaps in business metrics and user behavior trends;</li><li>Set up necessary infrastructure to alert business leaders about emerging trends and patterns;</li><li>Data Analysis and Interpretation:<ul><li>Utilize strong analytical skills to interpret complex data sets and generate actionable insights;</li><li>Digital Marketing Expertise:<ul><li>Possess a deep understanding of various digital marketing channels (Paid, SEO, Lifecycle);</li><li>Familiarity with tools such as Google Analytics, SimilarWeb, MMPs, and social listening tools to monitor and analyze marketing performance;</li><li>Insights Generation:&nbsp;&nbsp;<ul><li>Draw insights from dashboards and metrics to inform business decisions;</li><li>Translate data findings into strategic recommendations for marketing initiatives.</li></ul></li></ul></li></ul></li></ul>Requirements<ul><li>Worked in an international environment, with cross-functional teams and multiple stakeholders;</li><li>Proven experience in business development, partnerships;</li><li>Connections with institutional groups, funds, academics, associations or big consumer brands</li><li>Analytical mindset with the ability to identify and leverage growth opportunities;</li><li>Deep understanding of digital marketing channels and associated analytics tools;</li><li>Exceptional communication, negotiation, and relationship-building skills;</li><li>Ability to translate complex data into clear and actionable business insights;</li><li>Proactive and self-motivated with a keen eye for detail;</li><li>Fluent English is a must;</li></ul>Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

EU Regional Partnerships Specialist/Manager

Job Ads Seo Specialist Greece

digital marketing technical specialist - heraklion, crete

Metaxa Hospitality Group

eu regional partnerships specialist/manager

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