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This role is responsible for leading &amp; accelerating the growth of Chocolate brands (Lacta, Merenda) within the Greek market.As a Senior Brand Manager, you will translate market &amp; consumer information into brand strategies &amp; brand action plans, which should drive growth for the Category &amp; Country. Also, you will be responsible for ensuring the effective execution in market of all plans for the brands of your responsibility and act as key liaison between other cross-functional teams to ensure effective business delivery.Responsibilities include:Equity building:<ul><li>Drive Lacta &amp; Merenda equity with short &amp; long-term brand strategy which reflect brand positioning &amp; clear brand purpose to secure sustainable brand growth</li></ul>Strategic planning:<ul><li>Develop short &amp; long-term strategy for the Brands in line with Company’s &amp; Country’s vision&nbsp;</li><li>Use consumer insights &amp; initiate market analysis which will then be transformed into brand planning</li><li>Develop short &amp; long-term pricing &amp; promo strategy vs. Competition &amp; define position within the market</li></ul>Annual Plan development:<ul><li>Lead &amp; develop 360° activation programs (ATL/BTL)</li><li>Work with internal &amp; external stakeholders to secure execution excellence of programs</li><li>Develop Annual Media plans for the brands &amp; drive media shifts if needed</li><li>Work with Creative agencies as “one team” to develop brand plans &amp; big activations</li></ul>Innovation / Portfolio:<ul><li>Lead innovation plan for the Brands, from idea generation to packaging development &amp; secure great market execution</li><li>Lead portfolio management &amp; initiate relevant action plans where applicable</li></ul>On-going:<ul><li>Have full P&amp;L responsibility, build-up of annual budgets &amp; monthly forecasts to fuel meaningful plans &amp; profitability</li><li>Manage Marketing Budget for Lacta &amp; Merenda, developing strong Marketing plans with high ROI</li><li>Monitor pricing targets taking necessary actions to meet them in case of deviations</li><li>Conduct market &amp; market share analysis on an ongoing basis with deep understanding of performance drivers &amp; proposed action plans accordingly</li><li>Closely co-operate with internal stakeholders (Category Planning, Sales, Finance, PCM, etc.) &amp; external partners (Creative &amp; Media Agencies)</li><li>Monitor business against specific KPIs (e.g. sell-in, sell-out, market shares, Equity tracking, etc.)</li></ul>People Management &amp; Culture:<ul><li>Lead a marketing professional &amp; support their development to further grow within the organization</li><li>Stay connected with Central teams</li><li>Inspire trust, passion &amp; winning attitude throughout the organization</li></ul>More about this roleWhat extra ingredients you will bring:<ul><li>University degree and MBA or Master’s degree</li><li>A minimum of 7 years brand management experience, including ideally Senior Brand Management</li><li>Strong strategic thinking , problem solving capabilities &amp; agility in a dynamic environment</li><li>Analytic &amp; creative thinking skills</li><li>Strong &amp; broad commercial acumen</li><li>Ability to influence Chocolate matrix organization, cross-functional and cross-cultural teams in an engaging way</li><li>Drive for results, high level of autonomy, team player &amp; agility to perform in a dynamic environment</li><li>Proven project management &amp; presentation skills, fluent in English &amp; computer literacy</li></ul>

Sr Brand Manager Lacta & Merenda, Greece

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sr brand manager lacta & merenda, greece

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