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As CRM Coordinator you are part of a dynamic team, which is responsible for the 360 planning and execution of our CRM campaigns and journeys. The CRM coordinator will work closely with the CRM manager, Product managers, Marketing team and the other CRM teams to drive conversion, improve retention and customer loyalty.A flavour of what you will be doing:<ul><li>Create and execute CRM campaigns and bonus set-ups</li><li>Keep updated the customer communication calendar</li><li>Build &amp; automate lifecycle communication in collaboration with central CRM towards decreasing churn and enhancing player engagement</li><li>Pulling and organising segmentation lists to prepare for execution of campaigns</li><li>Write copy, set-up communications and send them out through CRM channels across the customer life-cycle</li><li>Test the quality and functionality of CRM Campaigns</li><li>Evaluate campaigns using A/B tests and control groups and create basic reports</li><li>Build and optimize Email templates</li><li>Provide basic post data reports on CRM Campaigns</li><li>Monitor customer behaviour for key learnings to optimize the CRM Strategy</li><li>Optimize on-site content and journeys&nbsp;</li></ul>WHAT'S IN IT FOR YOU?This is a 360* marketing role where you will have the end-to-end responsibility for promotions together with the Greek team. You'll get the opportunity to work in an international environment, at a 100% digital company that is the market leader within the online gaming industry.You will join a team of supportive colleagues who work together to achieve our goals and where individual differences are appreciated. We have a lot of fun together at work, but also outside of the office.YOU'RE GOOD AT<ul><li>Greek language – Native level written and spoken.</li><li>English language – Strong command of written and spoken.</li><li>Either in having an understanding of IGaming or CRM.</li><li>Working under pressure and have great time management skills.&nbsp;</li></ul>Extra awesome:<ul><li>Knowledge of Marketing Cloud.</li><li>Understanding of digital Marketing.</li><li>Experience in a similar role.&nbsp;</li></ul>

CRM Coordinator – Greece

A taster of what you will be involved with<ul><li>Produce detailed product specifications in the form of user stories with detailed acceptance criteria, complemented by descriptive aids such as wireframes and flowcharts where necessary, to ensure the development teams have all required information to deliver the desired outcome.</li><li>Lead the product discovery process for assigned initiatives (including hypothesis generation, requirements gathering, design, and scoping) in collaboration with the product manager, product designers, data analysts, and engineers.</li><li>Assist the product manager in ensuring that the product development backlog is properly organised, prioritised, and kept up-to-date.</li><li>Contribute to the product vision, and champion this vision with stakeholders and the engineering teams.</li><li>Ensure that proper analytics, tracking, and data collection mechanisms are in place to understand user behaviours and/or product performance.</li><li>Provide the necessary product support to the development teams as may be required to aid their delivery.</li><li>Work with other parts of the organisation as and when necessary to ensure the expected outcomes are achieved and are measured.</li><li>Communicate product releases and the status of ongoing product development to the wider organisation.</li><li>Hold effective demos and trainings with stakeholders for new product concepts and releases as and when required.</li><li>Ensure that relevant product documentation and wikis are well maintained.</li><li>Perform user acceptance testing of new product releases (or ensure coordination of).</li><li>Continuously review the live product to identify areas for improvement and any deviations from the expected experience.</li><li>Assist and support the Product Manager in any matters as may be delegated from time to time.</li><li>Learn the market &amp; customer needs through data and customer feedback.</li><li>Assist and drive the team to follow Agile principles best practices.</li></ul>What we are looking for:<ul><li>A relevant academic degree or qualifications; preferably technology and/or business related.</li><li>At least 2 years of experience working in a similar role.</li><li>Prior experience in the gaming industry will be considered a plus.</li><li>Excellent communication skills in English, both verbally and in writing.</li><li>Experience working with agile and remote development teams.</li><li>Comfortable and confident working with both the technical and commercial sides of an organisation.</li><li>Strong problem-solving skills, with the ability to break down complex problems into solvable and easily understandable parts.</li><li>Excellent decision-making skills, with the ability to logically measure risk against potential gain.</li><li>A team player capable of building positive working relationships across the company.</li><li>A keen eye for detail and a user-centric mindset.</li></ul>What we offer<ul><li>Monthly Allowance for Lunch&nbsp;&nbsp;</li><li>Private &amp; Life Plan Insurance for you and your family&nbsp;&nbsp;</li><li>Team Building Budget&nbsp;&nbsp;</li><li>Annual Wellness Allowance&nbsp;&nbsp;</li><li>Corporate Travel Insurance&nbsp;&nbsp;</li><li>Events and initiatives both Local (Quarterly Meetings) and Global&nbsp;&nbsp;</li><li>Professional Development Programs &amp; Internal Career Opportunities&nbsp;&nbsp;</li><li>Milestone Birthday&nbsp;&nbsp;</li></ul>

Gaming – Product Owner

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crm coordinator – greece

Betsson Group

gaming – product owner

Betsson Group