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Πωλήσεις / Marketing / Εμπόριο Λιανικής

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Aoristou

FullTime

Hybrid

Lead their product marketing roadmap and team, fostering a culture of innovation, collaboration, and continuous improvement.In more detail:Positioning &amp; messaging<ul><li>Own the go-to-market product roadmap, strategy, and execution of product launches.</li><li>Define clear and compelling product positioning, messaging frameworks, and customer personas to communicate a unique product value for versatile market segmentation effectively.</li></ul>Market research<ul><li>Develop market strategies by conducting in-depth research and competitive analysis to define target markets, positioning, and go-to-market (GTM) strategies for new product features, updates, and cross-sell/upsell initiatives.</li><li>Leverage insights to craft data-driven approaches for successfully introducing and scaling their product in each market.</li><li>Stay current with market trends, competitor strategies, and customer needs to identify opportunities and risks proactively.</li></ul>Sales Enablement<ul><li>Collaborate with sales, marketing, and customer success teams to create and deliver high-quality sales enablement materials.</li><li>Align messaging with customer pain points and industry trends, ensuring consistency across all channels.</li><li>Drive product knowledge sharing by developing FAQs, use cases, success stories, and objection-handling guides.</li></ul>Content &amp; Campaigns<ul><li>Oversee the creation and execution of integrated marketing campaigns, content development, and events designed to drive product awareness, engagement, and adoption.</li></ul>Metrics &amp; data-driven performance<ul><li>Track, analyze, and report on GTM performance metrics and insights, continuously refining strategies to maximize impact and ROI.</li></ul>RequirementsTheir Ideal Candidate Persona<ul><li>You have at least 5 years of hands-on experience in Product Marketing for SaaS products, preferably in e-commerce, CRM, billing, or subscription management.</li><li>You have at least 2 years of leading a Product Marketing team.</li><li>You possess a strong blend of technical and business acumen and an understanding of the SaaS product landscape.</li><li>You have strong skills in crafting positioning strategies and messaging frameworks that drive product success.</li><li>You have solid experience owning GTM strategies and successfully launching new products or features.</li><li>You demonstrate excellent communication and storytelling skills.</li><li>You have the ability to influence cross-functional teams without formal authority.</li><li>You thrive in a fast-paced, data-driven environment and can pivot strategies based on market feedback.</li><li>You are a natural leader and mentor, fostering growth and collaboration within your team.</li><li>You have strong analytical and problem-solving skills, using data to make informed marketing decisions.</li><li>You are fluent in English and have exceptional writing and presentation skills.</li></ul>Sounds like you?It is a Win-WinBenefits<ul><li>A tech-passionate team with a friendly culture and international breed.</li><li>Remote-first &amp; hybrid work.</li><li>Flexible working hours.</li><li>Work-from-anywhere scheme.</li><li>Health and life insurance plan.</li><li>Home office allowance.</li><li>Learning &amp; development budget.</li><li>State-of-the-art workspaces for on-site collaboration.</li></ul>

Job Ads Ελλάδα, Codehub

product marketing lead

Code.Hub